When it comes to dental SEO, the goal is to rank your dental office in search results on Google, Bing, and Yahoo. The foundation of all digital marketing is search engine optimization, and a poor SEO strategy can increase costs significantly. SEO helps establish credibility with search engines so that the greater number of people click on your website, the higher your website’s ranking will be in search results.
A website with a high ranking in Google search will attract new visitors, resulting in a higher conversion rate for any marketing funnel. Check out the following dental SEO facts to make your dental marketing strategy stellar. Find out more.
Top 10 SEO practices for dental websites
In 2021, dentists should follow an SEO guide to ensure their website is optimized for mobile devices and contains relevant keywords. If your website is SEO-optimized, you’ll be able to rank higher on Google’s first page when people search for dentists online. Google will eventually begin to favor other websites over yours if you do not continue to optimize your website for search engine optimization. Here are a few SEO tips that can keep your dental website at the top of the search engine results.
- Content: SEO looks for engaging content and high-quality images and video to improve the user experience while simultaneously improving the website’s accessibility for search engines. Google favors pages with more content over pages with less content. In the case of your website, the freshness of your content is important. Infographics can increase traffic to your website and educate patients about the dental industry.
- Metadata: Headline tags are used to distinguish between headlines and subheadlines. Metadata is used to entice people to click on them and read more.
- Backlinks: Links from other websites help Google decide where to place your website in the search results. Backlinks from other websites with a higher authority rank are worth more than links from a brand-new one-page website. Backlinks from articles and guest blogs are examples of contextual backlinks.
- Technical SEO: It is the foundation of search engine optimization for a website. This involves correcting errors in the crawl engine, making your website secure, checking if your site is mobile-friendly, and making your site load faster.
- Keywords: You should also conduct keyword research so that Google recognizes your website as containing the answers your future patients or clients are looking for. You can use Google’s Keyword Planner, Semrush/Ahrefs/Moz, or submit your website to Google to research keywords. You can establish a presence on the internet using Google My Business, Bing Maps & Places, and Yahoo Small Business.
- Directories: Online directories are an important part of a dental company’s search engine optimization strategy. The yellow pages, local business directories, chambers of commerce, and industry organizations are places to look for dental services.
- Online Reviews: Reviews are not related to SEO, but many positive reviews can help elevate a website’s position in search results.
- Hosting: If you lease a website, you should protect your ownership rights and ensure the health of your practice.
- Google business: Make sure your Google My Business listing is claimed and verified. Your website includes a minimum of 5 optimized images that include keywords and geographic location.
- PPC: Pay Per Click advertising is a powerful tool for attracting new patients to your website. Retargeting allows you to target potential patients who have previously visited your website.